Rick recently found the following and thought it worth sharing.

Because the Customer

Because the customer has a choice -

 We must be the better choice.

Because the customer has sensibilities -

 We must be considerate.

Because the customer has an urgency -

 We must be quick.

Because the customer is unique -

 We must be flexible.

Because the customer has high expectations -

 We must excel.

Because the customer has influence -

 We have the hope of more customers.

Because of the customer -

 We exist!